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First Look: Kindle DX: Bigger Will Be Better For Some

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imageI now have three Kindles in the house — K1, K2 and the brand-new DX. The first two are my own, nifty little money-making machines for Amazon (NSDQ: AMZN) as I load them with newspapers, magazines, blogs and books, all paid for via the credit card linked to my account. Although larger, the device remains portable, and it is still mobile given that it runs on the Sprint (NYSE: S) Nextel network. I didn’t feel a compelling urge to own a DX; the device that arrived today is a 10-day loaner from Amazon with a promotional $30 added to my account for review purposes. Do I feel compelled to buy one now that I’ve been using it for a few hours? Far too soon to tell but it’s safe to say it’s a very different experience from its older, but smaller siblings.

First take: people who want larger type and a Kindle will want to spend the extra money. Are there enough people like that out there to make a market? Probably not, but if Amazon and publishers learn how to capitalize on the size and expand the appeal, the market will grow. In order to be a hit, though, it will have to work for academia (a target market) and business. I’m still trying to get a feel for how it compares to the Plastic Logic e-reader I used briefly a few weeks ago but I’m quite certain this isn’t for the crowd that thinks an iPhone or some other smartphone is the ideal e-reader.

Packaging: Less elaborate than K1 but with the same cutesy “Once upon a time” on the pull tab. I initially thought it came with the cover, but it turns out this was just for reviewers. The cover actually costs $50, which means I probably would gerry-rig something much the way I did with K2 to avoid the extra expense. Including it or at least a discount for one would be a smart move, especially with a list price of $489 for this super-sized Kindle compared with $359 for the K2. The DX clicks into the cover, which appears to close magnetically.

The device: It’s got the same sleek off-white-and-chrome look as the K2, which debuted in February. It’s just a little thicker but that bigger screen needs a bigger chassis and the weight might be too much for people who don’t like to hold a book with two hands. I wouldn’t toss this one into my bag for daily use the way I do the K2 and it definitely wouldn’t fit into my purse. (Well, most of them.) It’s roughly the size of my Sony (NYSE: SNE) Vaio TT sub-notebook, although much lighter. For a different sense of scale, the two earlier Kindles turned on their sides match the length and are only slightly longer than the width.

The screen: Big — 9.7 inches of electric paper. It’s crisp and the images in 16 shades of gray are as elegant as etchings. Publishers will have to learn how to take advantage. I opened the current Kindle edition of The New Yorker on the DX expecting to see a full-screen version of the cover. What I saw was only a half-inch wider and longer than the K2 version, with nearly three inches of white space below and nearly 1.5 inches of empty space on either side. If the text can fill the whole screen, why can’t the cover? Some of the cartoons looked better in landscape.

Set up: Plug it in, turn it on if you’re a current Kindle user or you ordered it yourself, and start. If it’s a gift, you’ll need a computer, but I was able to see my archived books, get what I now expect is the usual personalized “Welcome Staci” message.

Auto-rotate: When it works, the ability to turn the Kindle and have the text move with it is a great addition. It offers portrait, lnadscape or it can flip to be read from either hand, I’d imagine it especially will come in handy with textbooks. But it took me a while to figure out that when text-to-read is enabled, the rotation doesn’t work. At least, that’s the way it’s working for me. I also ran into significant lag time.

Keyboard: The QWERTY domed keys are narrow, very small (the smallest of the three) and the font on the keys appears smaller. No more separate number keys. I found it very difficult to “thumb” type; maybe it will be easier for someone with bigger hands but then they’ll have a harder time using the keys.

Connectivity: On several occasions the device, which runs on the Sprint Nextel network in the background, took more than a minute for activity. Downloading an archived book went into a loop until I got so bored waiting for it to open I tried another task and went back to the home page to open the book. I’ve had some connectivity issues with the K2, something that rarely was an issue with the first-gen device.

One Response to “First Look: Kindle DX: Bigger Will Be Better For Some”

  1. Robert Barry

    Astak makes two lines of eBook Reader: "Mentor" and "EZ Reader". We have already sold and are selling our EZ Reader at FRY's Electronics and New Egg at $239-$299. We have seven new models coming out over the next ten months including the first color panel eBook Reader and a new 5 inch (in two months) that has: Epson Controller for instantaneous page turns, 400MHz processor, Text-To-Speech, MP3 with EQUALIZER, Adobe Digital Editions, comes in 6 colors, handles 20 languages and displays 14 formats, and sells for $199-$209.

    Kindle is newsworthy but so are its rivals!! 9.7 inchis newsworthy but so is a $200 price for a better device. How about a story on the Astak EZ Reader Pocket PRO?