70 Percent Of UK Has Home Internet, The Rest Don’t Want It

imageIf Gordon Brown and Lord Carter genuinely want to transform British lives and businesses through creating universal broadband access as part of the Digital Britain project, they might need to look at changing the country’s attitudes towards the internet as well. An Ofcom study carried out by Ipsos/Mori has found that while 70 per cent of UK adults have internet at home (rising to 75 percent in the next six months), 42 percent of unconnected people said they had no interest or need in getting online at home. Full report (pdf).

Can’t surf, won’t surf: The 30 percent without online connections tend to be elderly and retired — 61 percent have never used a computer. But looking down the figures, it’s not just just old people that are being excluded: nine percent of 24 to 45-year-olds said that either price or a lack of interest or knowledge stopped them from getting broadband; that figure was 12 percent for the 45-54 age range and 30 percent for 54 to 64-year olds.

Online habits: Some interesting stats for digital marketeers — Ofcom asked what people did online and the top five answers were: sending and receiving emails (45 percent); for work (38 percent); general searching (36 percent); hobbies and interests (28 percent) and looking up holidays, travel and local information (27 percent). Listening to online music or downloading was only carried out by 14 percent of respondents while just 12 percent used online for news.

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