One of the highlights of our EconAffinity: Capitalizing on User Engagement conference last week was an interview Media Link President Wenda Harris Millard conducted with Brand Affinity Technologies President & CEO Ryan Steelberg and *Getty Images* VP of Sports Business Development Carmin Romanelli. In the interview, they discussed how BAT — in partnership with *Getty Images* — is trying to change the athlete- and celebrity-endorsement business.
Coverage of the conference is on our EconAffinity channel, while the rest of our videos — including an online advertising panel Millard moderated — are on our video page.
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