MID Market Disappointing


MIDsIntel (s intc) has been madly pushing the Mobile Internet Device (MID) for some time. MIDs are positioned to be cheaper handheld web devices that fall under the UMPC in size and price yet are bigger than smartphones similarly equipped. Intel has been pushing them hard in an effort to sell their low-end processors that are not typically used in other devices.

Sources close to the business state that Intel forecast MID sales of 150,000-200,000 devices since a new processor launched in March but the reality is closer to 30,000. Reasons for the low sales are said to be the poor economy and failure to convince consumers to take on the expensive 3G data plans needed for connectivity.

(via electronista)



Reasons for the low sales are said to be the poor economy and failure to convince consumers to take on the expensive 3G data plans needed for connectivity.

nothing more needs to be said.


Well, MIDs have been around longer than the lousy economy, and Intel was pushing them before 3G.

I teach at a community college, and what I’ve noticed is that between my traditional college students and returning students, a phone has been a necessity, texting has relatively recently become almost a universal requirement, but apart from Twitter and Facebook, few use the internet for much else. A surprising number don’t own a computer, and use the school’s, and astonishing numbers are confused by thumb drives and email attachments.

I’d love to see some statistics on online use in the general population. Other than a cursory check of email and Facebook, not only do most of my students not see the point of a 3G data plan, huge numbers don’t feel the need for traditional cable or DSL plans, either.

For all the Googling they might do for a pizza, few use Gmail (way more use hotmail and yahoo), or Google Docs, or Google Calendars, etc., though many do use Google Maps to locate each other, a pair of shoes, or whatever.

If a laptop for college students aren’t necessities, I don’t see how MIDs sell unless they power games.

Chris S

Yes, Apple did take away quite a bit of “power” aka features that most smartphones have. But most cell phones pre-iphone were not as user friendly, crashed more often(my opinion), and did not offer the simplicity.

Could Apple do this with an MID? Make a MID that is netbookish enough to warrant a purchase? Maybe.

The current MID market is dissapointing right now. No one wants these products and no one is buying these types of products. If they do make this type of device could it become the Macbook Air(A device that is meant for a niche market).

Apple will stick with iphone, and develop different more powerful version because of the mobile internet capabilities. MID just sounds like a bad business model and too niche of a market.

Chris S

I’d hate to sound like an Apple fan boy… but isnt this a great market for apple to try to get into?

Note: I own an iphone, and have never owned a Apple computer.

Before the iphone, smartphones were not considered mainstream. They were considired expensive and difficult to use for a majority of individuals (Not for the gadget freaks like me). Apple made the smartphone dead simple, easy to use, and created an app store to add funcionality .

Apple has the opportunity to do the same with the MID market. The market now has alot of expensive models that no one really wants or sees a need for. They will need to create a product that could be usedfull.

I still do not see a need for an MID since I have an iPhone. How does an MID fit between my iphone, netbook, and regular laptop? It doesnt, its in limbo between the iphone and netbook.


And the netbook is edging closer and closer to a cheap ultraportable laptop…

And i have to say that what apple did was to stip away half the power of a smartphone. so if thats how they will make a mid accessible, thanks but no thanks.


I suspect we need to stop talking about phones, mids, laptops and whatsnot and really just call them all for what they are, PC’s.

For is there anything more personal then a computer in your pocket?

And also, more computers really need to ship with a handsfree set in the box, and a SIP client installed by default.

That way, telcos and others can provide a service that links any kind of phone to one number (i think google have something like that already, but i would like to see more providers) so that Any call or message to that number would be routed to a list of others, including that SIP client if logged in.

Phone capability is nothing more then a specialized WWAN connection after all…


Mobile operators are becoming an increasingly important channel for mobile computing devices. MIDs running an OS like Android would allow the operators to generate revenue from cell phone calls, SMS/MMS, location-based apps & services, Android Market sales, etc., in addition to basic data contracts. The current generation of MIDs don’t offer these same revenue opportunities to the operators.


not just PC I would think, but Palmtop.
Desktop, laptop, palmtop. The PC finally got to its 3rd station. Grats :)


To bad one cant really reply to a reply here, as i really need to ask the hereandnow this:

Why oh why should the telcos make any specific money on my use of their network beyond its use as a basic carrier of data?


funny enough, it would have gotten there a lot sooner had it kicked its X86 addiction, tal…


MID were destined to fail actually. Many have said that from day one. The success will come soon with the integration of MIDs and cellular capabilities.
Keep an eye on the 11th for an Android MID with cell capabilties (?) from Archos.

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