MID Market Disappointing

MIDsIntel (s intc) has been madly pushing the Mobile Internet Device (MID) for some time. MIDs are positioned to be cheaper handheld web devices that fall under the UMPC in size and price yet are bigger than smartphones similarly equipped. Intel has been pushing them hard in an effort to sell their low-end processors that are not typically used in other devices.

Sources close to the business state that Intel forecast MID sales of 150,000-200,000 devices since a new processor launched in March but the reality is closer to 30,000. Reasons for the low sales are said to be the poor economy and failure to convince consumers to take on the expensive 3G data plans needed for connectivity.

(via electronista)