Bill Day is the chief executive officer of ScanScout. Prior to joining ScanScout, he was the chief media officer of Marchex and before that was CEO of MeMedia. Bill co-founded About.com, and held the titles of CEO and president.
Call me crazy, but when I think about furthering online advertising, it always starts from a user perspective — and the current model needs some work.
Since the introduction of internet advertising, the relationship between advertisers and consumers has been a somewhat discordant one. Publishers intent on making money from site traffic clutter pages with ineffective, run-of-network and downright unsightly ads (think dancing hamsters and free IQ tests) just to make a few hundredths of a penny per ad. All the while, they are collecting valuable information from the audience through the use of cookies. There simply hasn
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