Rang7.com is an online travel agency (OTA), which is still on the stealth mode. The company is trying to build a business in India on the lines of the successful Orbitz–an OTA founded by a group of airlines. Rang7.com is in the process of cobbling up a group of airline backers to launch its service in India. The company is founded by Ram Seethepalli, who was formerly an MD with Travelport, which had been a major investor with Orbitz. Seethepalli exclusively spoke to VCCircle on his plans, and also clarified on media reports, including VCCircle’s, on Rang7.
Excerpts:
Why another online travel agency Rang7.com? Could you tell us about your business model?
The existing OTAs in the country – Makemytrip, Yatra and Cleartrip – are doing a good decent job for the Indian consumers. Our thesis is that India does not need another online travel agent if it is exactly on the same lines. It has got to be something different. If it is not something different, then it is just wasting time for the investors, employees, suppliers, and consumers. So I think the references to Opodo and Orbitz have been made (in relation to us)–and that
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