Microsoft’s Lu: Bing Is Only ‘First Step’


imageMaking his first public appearance since being hired to lead Microsoft’s online services division in January, Microsoft’s Qi Lu said the launch of the company’s new search engine — ‘Bing’ — would provide “new energy” to the search industry. “This is a really good event for the industry because there will be more choices,” he told Search Engine Land’s Danny Sullivan at the SMX Advanced Conference in Seattle.

He said that ‘Bing’ was the only “first step in a long journey” for Microsoft’s search plans. “We are blessed with the amount of commitment Microsoft (NSDQ: MSFT) has made,” he said. “So we can expect in the future we will have lots of … technological innovation…. A whole lot more can be done,” he said. “The search experience … can be a lot more compelling.” Specifically, Lu said, the company was focusing on being able to understand user intent better — a goal that he said would become easier with advances in scalable computing.

While Microsoft is spending up to $100 million on an advertising campaign to promote Bing, Lu also emphasized the importance of the quality of the product. “The internet is an extremely viral medium,” he said. So, if the product is good, Lu said, it will sell itself.

Lu — wearing a ‘Bing’ t-shirt, jeans, and sandals (with socks) — guarded his words closely. He would not comment on how a possible search deal with Yahoo (NSDQ: YHOO) would impact Microsoft’s plans with Bing, saying that Kara Swisher — the AllThingsD reporter — might be better able to answer the question. And he also would not talk about the company’s possible interest in Twitter — although he praised the availability of “a new corpus of data.”



Microsoft loses too much money to be competitive in the space. Game over!


Why so much emphasis on who is good or bad in search or any particular product? The market is all about being able to build out the infrastructure that will monetize the overall "web inventory" that the advertisers are after. Microsoft and Yahoo! combined has the best opportunity to seize the future in that space and Carol Bartz is the best person to execute that.


I am also a shareholder but hate what the company has done online. hard to imagine them doing much worse.

Barbara Browne

As far as search goes, Microsoft has been a lagger. Being a
MSFT shareholder, I hope "Bing" is the cherry that propels.


They have been saying this ever since they hired Gary Flake a few years ago. Since then — nothing worth talking about. Their search still stinks. How about that, Gary?

Comments are closed.