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ESPN Rebrands Another Site; This Time, Cricinfo

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imageWe warned you in October Cricinfo was likely to get a name change, and now it’s come to pass. ESPN (NYSE: DIS), which bought the site from Wisden in 2007, has rebadged it “ESPNCricinfo”, just as it re-Christened Scrum.com “ESPNScrum.com” last autumn and made Soccernet.com “ESPNSoccernet.com” after its acquisition from DMGT in ’99.

After these acquisitions in recent years, ESPN is more tightly aligning its European properties with a view, for example, to a possible Premiership rights bid some time in the future. The network rebranded NASN (North American Sports Network), its European channel for US sports,

One Response to “ESPN Rebrands Another Site; This Time, Cricinfo”

  1. Ben Skyrme

    The name change I could live with. The format change is atrocious. My experience of US sports pages is that they tend to be harder to negotiate and more about advertising revenue than user enjoyment. This transition has done nothing to alter that perception…