Correction: The FOI request was submitted last year, three months before the figures were published in BBCWW’s annual report.
The BBC is refusing to say how much money it has made from selling web ads aimed at international readers of BBC.com – but we may find out soon enough.
BBC.com started showing ads to non-UK visitors in November 2007. A Freedom Of Information request, submitted last month by Alfred Hermida, who helped found the BBC News website in 1997, asked the question – but the corporation denied it on two grounds…
(1) BBC Worldwide, which operates BBC.com overseas, is not subject to the Freedom Of Information Act
(2) the public-service BBC does hold the info but won’t release it, saying it’s “commercially sensitive” and would “prejudice BBC Worldwide