Blog Post

Corrected: BBC Refused To Disclose Initial BBC.com Ad Figures

Correction: The FOI request was submitted last year, three months before the figures were published in BBCWW’s annual report.

Original: imageThe BBC is refusing to say how much money it has made from selling web ads aimed at international readers of BBC.com – but we may find out soon enough.

BBC.com started showing ads to non-UK visitors in November 2007. A Freedom Of Information request, submitted last month by Alfred Hermida, who helped found the BBC News website in 1997, asked the question – but the corporation denied it on two grounds…

(1) BBC Worldwide, which operates BBC.com overseas, is not subject to the Freedom Of Information Act

(2) the public-service BBC does hold the info but won’t release it, saying it’s “commercially sensitive” and would “prejudice BBC Worldwide