Industry Moves: NBCU’s JB Perrette Adds Broadcast, Content Distribution Strategy

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imageJean-Briac (JB) Perrette gains an expanded portfolio in the latest NBC Universal (NYSE: GE) management shift. Perrette was appointed president of NBCU Digital Distribution in 2006; he’s now president of “Digital & Affiliate Distribution and Content Distribution Strategy.” Yes, it’s possible to have too many words in a title but it does spell out Perrette’s new responsibilities: strategic and tactical responsibility for NBCU’s broadcast distribution relationships plus strategy for content distribution across all platforms. The affiliate relations and marketing teams will move to him.from CMO John Miller. Perrette continues to report to Jeff Gaspin, president and COO, Universal Television Group. Release.

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He's qualified for the job. Definitely, he can contribute a lot in Digital & Affiliate Distribution and Content Distribution Strategy.

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