Blog Post

Industry Moves: FM’s Chas Edwards Defects To Digg; Spande Promoted FM’s Sales Head

imageJust two weeks after Federated Media founder John Battelle said he would relinquish his role as CEO and look outside for a successor, the company has lost co-founder, Publisher and Chief Revenue Officer Chas Edwards (pictured at right) to social news site Digg. He’ll have the same title there, according to Digg’s official blog. On Edwards’ own blog, ChasNote, he said that even though Digg has been around for 5 years and has 35 million users, “it’s still the early days for figuring out the models that bring brands into conversation with the Digg community.” Digg will remain part of FM’s network and Edwards will still likely interact with his former colleagues, a source told paidContent.

FM promotes Spande: One of those veteran colleagues that Edwards is still expected to deal with is Pete Spande, who has been promoted to senior vice president of sales. Since 2007, Spande has led FM