Unless you’ve been living in the ice cave with old Spock, you’ve been watching radical changes take place in media, among them the rise of blogs. To that end, two years ago we launched Earth2Tech as part of the GigaOM network. Here on Earth2Tech we focus on the cleantech industry by applying our traditional journalistic skills (fact-checking, smart analysis) to the new, fast-paced blogging medium. But our company is constantly evolving, too.
To meet what we see as a growing demand for more accessible, lower-cost, valuable market data, today we’re launching GigaOM Pro, a subscription-based community that provides a new way to access technology market research. GigaOM Pro users have access to long-form reports, in-depth analysis, quarterly industry wrap-ups and curated market data from the top analysts in the field (for cleantech fans that includes Clint Wheelock from Pike Research) as well as from our GigaOM editorial team (including myself, Josie and Celeste from the Earth2Tech crew). Users get all this high-level market research, backed by user-generated content from community members and an interactive site for — OK, here’s the sales pitch — an introductory price of $79 a year. Think of it as having access to easier-to-read — and more entertaining — analyst reports in an online space where you can debate their finer points with your smartest friends, all for less than the cost of a pair of sneakers.
GigaOM Pro will focus broadly on trends in information technology — including Internet infrastructure, mobile communications and connected consumer electronics — but most interesting for Earth2Tech readers, there will be an entire section devoted to Green IT (my personal favorite, as you can probably guess from all my stories on wireless smart grid services). Earth2Tech contributor Celeste LeCompte (she’s done some of our top-notch Cisco smart grid coverage) will be in charge of the Green IT section and will be working with researchers, analysts and fellow journalists to produce content and curate interesting links to stories across the web. Josie and I have already written some analysis pieces, dubbed “Long Views” (subscription required). Josie’s written about how location-based services are creating new opportunities for transportation companies and how electric vehicles are giving “Mobility as a Service” a jumpstart, and I’ve taken a look at the opportunities for telcos to get in on wireless communication for the smart grid, and why SAP’s purchase of carbon software company Clear Standards is a big deal.
The Earth2Tech coverage you’ve been coming back to us for will remain the same, but if you’re looking for a simple, low-cost way to add market research to the equation, check out GigaOM Pro.