Stay on Top of Enterprise Technology Trends
Get updates impacting your industry from our GigaOm Research Community
Apple (s aapl) is working hard to remodel 100 of its stores this year, according to a report in USA Today. The work will include creating more room for product displays and Genius Bar customer training.
Ron Johnson, Apple’s senior vice president of retail, explained that new tables would provide room for twice the amount of products to be displayed while the average Genius Bar will see a 50 percent space increase.
It’s a tough time for businesses to be trying to grow, but despite Apple’s most recent sales downturn (a 3 percent dip in the last quarter) the company sees it as the right time to expand its on-the-street retail presence. Johnson added, “We know that a lot of people are cutting back, but we’re doing the opposite. We’re investing in the downturn.”
No kidding; As well as the remodeling efforts, Apple is also building 25 brand-new stores in locations including New York City, Paris, Italy and Germany.
Johnson admits, however, that the current economic climate has had an impact. While customer foot-fall in Apple stores is still healthy, it’s not as strong as last year, though that was due in no small part to the launch of the iPhone 3G. Perhaps the introduction of a next-generation iPhone can help improve that situation this summer.