Vindigo Veterans Launch EachScape To Make iPhone Apps Easier To Build

imageAfter working for years at Vindigo, an early mobile content company dating back to 1999, Ludo Collin and his business partner Bob Fitterman have been quietly starting a new venture called EachScape to take advantage of the latest trends in mobile — the iPhone.

Vindigo was one of the original mobile content companies that flourished by selling ringtones and wallpapers, and benefited from the complexity of the business, by helping big brands, such as The New York Times and MapQuest, launch applications on a broad range of phones. Last fall, the company shut down after failing to find its way under Japanese ownership.

With EachScape, the two are trying to do something similar, by building a developer platform that makes it easier for brands and publishers to launch applications to take advantage of the latest trend in mobile. In the next couple of weeks, the company plans to come out of stealth mode and launch at least two apps for Hachette and Time Out magazines. Collin, EachScape’s CEO, said the platform may play a critical if we get to the point where consumers assume companies will have an iPhone app — much like you assume today that they have a site on the internet. But he says that can only become a reality if building an app is as easy as building a web site. Collin says: “It shouldn

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