Why Your Viral Strategy In Mobile Is Destined To Fail

imageDan Shapiro is the CEO of Ontela, which builds software that helps users upload their photos from the phone to their favorite photo-sharing site, like PhotoBucket. Prior to founding Ontela, Dan managed development of the RealArcade service at RealNetworks (NSDQ: RNWK), enabling thousands of end-users to play classic games such as Monopoly, Scrabble and Rollercoaster Tycoon on their desktops. He arrived at RealNetworks by way of Wildseed, where he managed software development for the Identity Cellular Phone, from the modem to the Linux platform to the user interface. Dan started his career at Microsoft (NSDQ: MSFT), where he was responsible for Windows XP user interface components, the critically acclaimed Windows PowerToys, Windows 2000 Storage Management, and consumer storage in Windows 98. He received a B.S. in Engineering from Harvey Mudd College. Dan loves unusual cuisines and blogs about his woodworking foibles at http://www.nothingseveredyet.com.

History has never seen anything like the current generation of internet success stories: Google (NSDQ: GOOG), Facebook, eBay (NSDQ: EBAY). Billions of dollars of value created in a year or two as word about a great service spreads like wildfire. Build a great product, and they truly will come. So, when will mobile seen its share of billion dollar overnight consumer success stories? Bad news: never. Shred that business plan now, because it ain


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