Do you ever want to peek over the shoulder of your web site visitors to see how they move about and navigate? As site owners, we often make assumptions as to how people are getting to particular pages or using particular functionality. Armed with pages and pages of analytics statistics we focus on what people are viewing or searching for.
Sometimes, though, there is no substitute for just watching how people interact and use your site to really understand your users’ behavior. Usability and testing tool Clixpy hopes to make that possible.
Clixpy is a web tool that tracks and records everything that a visitor does while interacting with your web site. Every scroll, click, text entry and hover is captured in a video for you to view at a later time.
A convenient dashboard displays all of your captured videos.
Clixpy captures are purchased in groups. Your first 100 captures cost $5, with discounts being available for larger buys. You maintain a credit pool and each capture just pulls from your available credits.
You do have some control of how and when your captures are taken, though. When turning on captures you are given the opportunity to set some parameters to limit how many or how long they will run. This allows you to target particular times of day or new feature releases.
The Clixpy folks provided me with a pool of credits for review purposes and I doled them out over the course of a couple of days on one of my sites. It really was informative to watch the recordings that Clixpy gathered. Seeing real users clicking around is interesting and challenged some assumptions I had about how people interacted with my site.
Since each capture pulls a credit, I was sort of irritated when I would get single page view recordings. My initial thinking was that these captures wouldn’t tell me much, but I now realize that careful examination of these sessions could help identify issues and offer insight as to how to make my site more “sticky” and reduce its bounce rate.
Clixpy generally works just as advertised but I did run into some issues. For example, a capture should include every page view by a user but I can clearly identify many instances in which the same user session is split among multiple Clixpy captures. As each capture session has a cost, it would be nice to not have them wasted like this. There were also a couple of instances where it seemed that the clicking through of pages didn’t quite match up properly and the timing of the recording was inconsistent.
Also, while not a function of the application or service, one irksome thing I noticed is that you need to register on the site before you are given any information on cost. Clear pricing information should always be provided before any user data is gathered or a sign-up is processed.
Clixpy isn’t a substitute for proper focus group or usability testing but a small investment could provide useful information that can be difficult to gather otherwise. Check out a demo of Clixpy or register for an account to get started.
How do you feel about “spying” on your site visitors with Clixpy?