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Econoclast10

Martha Stewart

Martha Stewart

Martha Stewart has made her mark in the digital space with MarthaStewart.com, which not only houses her blog and social net, but also recipes, gardening tips and home decorating advice, to name a few – oh, and did we mention she reads the WSJ on her Amazon Kindle? This year her company bought Emeril and a large stake in wedding planning community site WeddingWire. Late last year, it launched the Martha’s Circle network, enabling advertisers to reach targeted audiences via its niche blogs and sites. Additionally, MarthaStewart.com has everything from recipes to entertaining ideas, Stewart’s blog and her TV show. The Martha Stewart brand has integrated partnerships online with companies including 1-800 Flowers, Everyday Food and Macy’s.