Whenever a friend who’s new to Apple (s aapl) picks up a new Mac of their own, I’m sure to tell them about the great educational and support services Cupertino offers as well. In-store group Workshops, Genius Bar and One to One are all great offerings. One I’ve not paid close attention until now is the opportunity for kids to attend summer ‘camp’ at retail stores.
If you’ve got a child who’s between the ages of 8 and 12, they’re eligible learn about digital photography, and making movies, music or presentations. Follow this link to sign your little one(s) up for a 3-hour session at the retail location of your choice. They’re operating on a first come, first served basis, so hurry over if you’re interested. Apple does ask that you only sign a child up for a maximum of two sessions, to allow space for others to attend, but otherwise, there’s no restrictions, and they’re free.
You’ll also need to be present for the duration of the class — but that’s not so bad is it? Worst case, maybe you pick up a tip or trick you weren’t aware of before. Equipment in the store will be available for use, but you’re encouraged to bring your own machines and media if you or your child have personal projects they’d rather work on. I’m thinking this is a great opportunity for them to bring in a ‘What I did this summer’ video or slide show, which has been the first back-to-school assignment since time immemorial.
Clearly this is a great way to establish brand buy-in from the next generation of consumers at an early age. But it’s also a fantastic way to help them learn some skills that they may find they would like to pursue as a career well down the road. Either way, if you’ve got a small geek at home (as I do), hurry and sign them up now!