Wow. Just…wow. YouTube announced last night that 20 hours of video are now uploaded to its service every minute. That’s a whole lotta keyboard cat. A YouTube Blog post outlines the milestones that led to this point:
In mid-2007, six hours of video were uploaded to YouTube every minute. Then it grew to eight hours per minute, then 10, then 13. In January of this year, it became 15 hours of video uploaded every minute, the equivalent of Hollywood releasing over 86,000 new full-length movies into theaters each week.
YouTube’s been catching a lot of flak recently. Analysts say it’s losing money. The press says it’s losing ground to Hulu. Heck, the service was even called a “failure” by Time Magazine (something we took issue with). But in terms of audience and interaction, YouTube is the undeniable winner. At the same time YouTube is absorbing all the world’s video it’s also serving up nearly 5.5 billion streams a month at last count, increasing its share to nearly 60 percent of all videos served in the U.S.
YouTube’s appetite for video has yet to be sated, either. The company announced today that it’s making it easier to upload video responses. When a video is done playing, an icon will now appear that encourages you to respond. Click the button and YouTube will activate your webcam, allowing you to contribute your thoughts to the video discussion. Hey, they just said it was 20 hours of video a minute — not 20 well-thought out hours.