Google (NSDQ: GOOG) will cut a “small number” of jobs as part of an effort to realign its global ads sales executive team, WSJ reported. This marks the first major changes under Nikesh Arora, who was promoted from president of international operations to president of global sales operations and business development, replacing Omid Kordestani, last month.
As part of the shake up, Google vet Penry Price (pictured, right), will move from being VP for North American Ad Sales to the new post of VP of agency and industry relations. Price’s new role is designed to help Google combat the lingering distrust against the search giant on Madison Ave. and help loosen the purse-strings of major advertisers. Another structural change involves shifting from a regional sales organization — teams were focused on specifically on east, west, south, midwest — to one that reflects industry categories like tech, consumer packaged goods, autos, local, health care, retail, and media and entertainment, among others. As for the jobs that were cut, Google says it will try to place some of those affected in other areas of the company.
The organizational change comes two months after Google laid off 200 sales and marketing staffers as well as the departure of a number of executives, including top sales unit execs Tim Armstrong, who left to head up AOL (NYSE: TWX), and Jeff Levick, who Armstrong picked to join him in heading up global ad sales.