Joost Boldly Goes Where Hulu Wouldn’t

joostmediaplayerIndependent developer Paul Yanez, who seems to make a game of adding functionality to web video platforms whether they like it or not, has built an Adobe AIR app for Joost called the Joost Media Player.

This is delightfully ironic for a number of reasons.

  • Back when Joost was a peer-to-peer app, Yanez built a proof-of-concept of a web version of the video portal.
  • Later, Joost went all-web, dropping its error-prone software, and making it more competitive with the ease of web-based Hulu.
  • Yanez had built a similar AIR app for Hulu (since it’s web-only) called MyMediaPlayer2, which Hulu blocked six times, the latest time in March.
  • Where Hulu blocked Yanez, the Joost creative and engineering teams actually collaborated with him on the Joost Media Player. Yanez says Joost will also be promoting the player on its own site.

I gotta say, I just downloaded and started using the app, and it was far less painful than using the original Joost software ever was. But in a twist away from Joost’s recent social strategy, Joost Media Player doesn’t even include the user accounts and newsfeed-oriented social viewing system that Joost has emphasized on the web; rather, it solely gives users the option of tying into their Twitter feeds to report to friends what they’re watching. Yanez’s app also has remote-control viewing enabled, though I haven’t tried that yet.