How To Get Past The Generational Divide On The Future Of News

imageJim Spanfeller is president and CEO of He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.

While I certainly thought my post on paidContent two weeks ago about Google (NSDQ: GOOG) and the newspaper industry would create some discussion, I can honestly tell you I had no idea of the levels of interest, anger and ridicule it would spawn. For the record, I remain confident in my thoughts, but that is not the point of this piece.

Reading through some of the comments, I was struck by the underlying motivations. I am sure there were many and well-varied foundations for the comments, certainly what one did for a living being high on the list. (Presumably working for a content creator or Search Engine Marketing firm would suggest radically different feelings on the core topic.) That said, buried in the comments was a more fundamentally interesting and perhaps important pattern: the divide between new and old.

This notion was rolling around in my mind when, lo and behold, one final comment appeared in the comment stream — well after the original post itself had settled into the archives. Which I guess means that the conversation rages on. Fittingly, this last comment dealt in part with this quasi generational divide that I had been ruminating on. Here is an excerpt:



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