Bonnier Expected To Acquire Hachette’s Enthusiast Titles

imageSweden’s Bonnier Corp. is hoping to close a deal to buy five Hachette Filipacchi Media U.S. titles, Folio reported (via PDN Pulse). Hachette has been looking to unload the titles — American Photo, Boating, Flying, Popular Photography and Sound & Vision — since March.

Though ad pages have been down — along with just about everyone else in the magazine industry — the individual titles are still regarded as profitable. Hachette has been hoping to streamline its magazine offerings and concentrate its efforts on stronger titles like Elle, Woman’s Day and Car and Driver. A sale has been looking more imminent lately, such as earlier this month, when 28-year Hachette vet Nick Matarazzo announced he was leaving Hachette as EVP, Group Publishing Director, Men

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