Blog Post Releases Pay-To-Download App; One Of Several Attempts To Tap Alt Revenue Sources

imageMajor news sites are falling all over each other to release their own iPhone apps lately. Many hope to get some incremental ad revenue now, with the hope of charging for the app later. is trying to do both at once, with its $1.99 app being released today on the iTunes Store. Since the weekly mag generally asks print subscribers to pony up roughly $100 a year, Mark Golin,’s suggested that the Time Inc. online mag isn’t really asking for that much. The app will also be ad supported. Packaged goods marketer Unilever is the launch sponsor. Overall, views the debut of its app as just another part of an exploration to develop other sources of revenue in addition to advertising.

Why not charge?: “If you stop and think about it, in the midst of of everyone complaining that they

4 Responses to “ Releases Pay-To-Download App; One Of Several Attempts To Tap Alt Revenue Sources”

  1. Alex Foong

    Content is content, print or digital. Just because we're used to getting it free doesn't make it free forever. It certainly isn't free for the content creators to produce them, now or then. If you want reliable, edited content, read People. If not, there's a gazillion blogs to satisfy that need, accurate or not. But don't complain about oversized ego or greedy media companies because it's precisely our ugly, greedy side that murdered our conscience and abuse the system that the content creators are finding it hard to survive.

  2. The only reason the magazine can get $100 in subscription money is that the actual publication is collected by collectors … certain issues sell for $10 or more … a digital issue is worthless to a collector.

  3. Catherine Towler

    no. I will not pay for e-content from People magazine, not ever.
    Maybe it was inevitable, but 'People' seems to have developed a Hollywood sized ego of it's own.