People.com Releases Pay-To-Download App; One Of Several Attempts To Tap Alt Revenue Sources

imageMajor news sites are falling all over each other to release their own iPhone apps lately. Many hope to get some incremental ad revenue now, with the hope of charging for the app later. People.com is trying to do both at once, with its $1.99 app being released today on the iTunes Store. Since the weekly mag generally asks print subscribers to pony up roughly $100 a year, Mark Golin, People.com’s suggested that the Time Inc. online mag isn’t really asking for that much. The app will also be ad supported. Packaged goods marketer Unilever is the launch sponsor. Overall, People.com views the debut of its app as just another part of an exploration to develop other sources of revenue in addition to advertising.

Why not charge?: “If you stop and think about it, in the midst of of everyone complaining that they

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