Blog Post

Report: Friends Reunited Attracts Interest, Involved

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

We predicted back in March that operator The Generations Network could be interested in buying Friends Reunited – and that’s exactly what has happened, according to this weekend. The paper says that company – a big noise in online genealogy – plus the less well-known operator, Brightsolid of Dundee, are amongst “a large number of parties” to have requested ITV’s prospectus on the up-for-sale site.

Typically, there’s no attribution for this story, so you’re obliged to take it with a dose of salt – but interest from the Utah-based Generations Network would be no surprise. Friends Reunited also operates Genes Reunited and the owner also runs, plus FamilyHistory, MyFamily and RootsWeb. In March, ITV (LSE: ITV) online director Ben McOwen Wilson said he was hoping for “well north of £60 million” for Friends – but, since the main social network has lost out to rivals like Facebook in recent years, the most interest is likely to come toward the genealogy site specifically.