A new survey by research and consultation firm Frank N. Magid Associates has found that 51 percent of mobile phone users in the USA access content using their mobile phone on a weekly basis. Those who do access mobile content spend about the same amount of time doing so (39 minutes) as the average user does texting (38 minutes) or talking on their mobile phone (44 minutes). This is based on an online survey in January 2009 which included “a representative national sample of 4,000 U.S. wireless customers between the ages of 12 and 64. The sample is balanced by age, gender, ethnic background, and geography”.
The survey found that entertainment content is just as popular as utilitarian content, but entertainment content (such as mobile games, music, and social networking activities) is accessed for longer periods of time overall than utilitarian content (such as news, weather and sports scores). Eighty percent of mobile social networking is among 12-34 year olds, while news consumption is dominated (79 percent) by 18-54 year olds.
Those who don’t use mobile content said the biggest issue is the cost — however, 52 percent of non-users said they do not feel a need to access mobile content when they are away from more traditional content outlets. Interestingly, 22 percent of people who use mobile content said the same thing. (release)
Photo Credit: Flickr/iphonepics
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