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@ EconSM: CBS: Making Money From Mobile Apps

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imageWe’ve heard about indie developers making millions of dollars in revenue from mobile and social media apps, but what about a giant like *CBS*?

CBSi has an app for TV.com, not to mention music apps for Last.fm and third-parties like *AOL* — but are users flocking to them? Are advertisers? Our Staci D. Kramer got the scoop from Zander Lurie, CBSI’s CFO, about whether its mobile app business is booming.

Are you generating a profit on mobile? “We are, but it’s not as ad-driven as our online business. We have carrier relationships that pay well, and a lead-generation deal with iTunes.”

What are the user stats?: “We’ve had over 1 million downloads of our TV.com app, and we’re seeing 5 to 10 times the level of engagement (time spent) from the app than on the site.”

One Response to “@ EconSM: CBS: Making Money From Mobile Apps”

  1. This mobile application development is the newest trend in the mobile industry. Many mobile users engage themselves in getting different mobile applications for their high-tech phones.