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MSLO To Test Paid Video Downloads; Strategy Focusing On Archived Material

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imageMartha Stewart Living Omnimedia (NYSE: MSO) plans to start charging for online video downloads of the domestic diva’s archived TV show episodes and segments. Stewart, appearing at an industry conference this morning, touched on the plan during a Q&A with NYT media columnist David Carr. An MSLO rep described the paid video downloads as an addition to its revenue stream and that the company is committed to its free, ad-supported model for its content, video and otherwise, in general.

The company is planning to test the service with iAmplify, a New York-based audio and video content distribution firm, starting next month. “I can’t say what kind of prices we’ll be charging,” as those decisions are yet to be determined, Stewart told me after her appearance. To be sure, the company is not abandoning its ad-supported online model. Rather, this is meant to get a sense of what its consumer

One Response to “MSLO To Test Paid Video Downloads; Strategy Focusing On Archived Material”

  1. It will be intersting to see how this pans our for Ms. Stewart.

    I do think tha in the long run, online media will have to diversify its revenue stream and not rely so heavily and exclusively on advertising revenue for continued production of episodes.

    The question of course is what is the tolerance for a paid system and what is the value threshold? The answer for every content producer will be different depending on a wide range of variables.