We’ve heard about indie developers making millions of dollars in revenue from mobile and social media apps, but what about a giant like CBS? (NYSE: CBS)
CBSi has an app for TV.com, not to mention music apps for Last.fm and third-parties like *AOL* — but are users flocking to them? Are advertisers? Our Staci D. Kramer got the scoop from Zander Lurie, CBSI’s CFO, about whether its mobile app business is booming.
— Are you generating a profit on mobile? “We are, but it’s not as ad-driven as our online business. We have carrier relationships that pay well, and a lead-generation deal with iTunes.”
— What are the user stats?: “We’ve had over 1 million downloads of our TV.com app, and we’re seeing 5 to 10 times the level of engagement (time spent) from the app than on the site.”