Ali Diab (pictured, right), AdMob’s VP of Product Management, said today at EconSM in San Francisco that there are currently five things that are working in mobile advertising: the iPhone, applications, Android, Webkit (a mobile web browser) and conversion.
In particular, he called attention to conversion, which is a measurable event, such as a download or intention to buy. “Conversion is something we are keenly focused on
{"source":"https:\/\/gigaom.com\/2009\/05\/14\/419-econsm-admob-says-unused-ad-inventory-is-driving-millions-of-iphone-app\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_97c501e27c5df73214be9e84dd043349","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}