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@ EconSM: AdMob Says Unused Ad Inventory Is Driving Millions Of iPhone App Downloads

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imageAli Diab (pictured, right), AdMob’s VP of Product Management, said today at EconSM in San Francisco that there are currently five things that are working in mobile advertising: the iPhone, applications, Android, Webkit (a mobile web browser) and conversion.

In particular, he called attention to conversion, which is a measurable event, such as a download or intention to buy. “Conversion is something we are keenly focused on

One Response to “@ EconSM: AdMob Says Unused Ad Inventory Is Driving Millions Of iPhone App Downloads”

  1. This is a great exchange deal with the developers and the network. Both of them gain their own benefit that can help them to increase their popularity as well as their earnings.