@ EconSM: AdMob Says Unused Ad Inventory Is Driving Millions Of iPhone App Downloads

imageAli Diab (pictured, right), AdMob’s VP of Product Management, said today at EconSM in San Francisco that there are currently five things that are working in mobile advertising: the iPhone, applications, Android, Webkit (a mobile web browser) and conversion.

In particular, he called attention to conversion, which is a measurable event, such as a download or intention to buy. “Conversion is something we are keenly focused on

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