The Case For Narrowcasting

imageChris Ahearn is president of Media at Thomson Reuters (NSDQ: TRIN). He joined Reuters in 2001 from J.P. Morgan, where he held positions in LabMorgan, the technology, media and telecommunications group, and the financial- institutions group. Prior to J.P. Morgan, he worked in the financial-institutions group at Credit Suisse First Boston.

Too often, media-industry players take the idea that

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