Zeevex Launches Cross-Game Virtual Currency

zeev_blimpThere’s a new entrant in the rapidly growing market for retail cards and virtual goods for online games today: the Zeevex Virtual Currency Exchange. The coin of the realm is Zeev Tokens, which can be purchased via retail cards sold at thousands of brick-and-mortar stores, redeemed and stored online, where it can be used to buy virtual goods from participating partners’ games.

There are several such card services out there already, but the fairly unique hook here is that gamers can exchange these tokens with each other, on the Zeevex web site and on social networks like Facebook and Twitter. This opens up the possibility of Zeev currency being used not just to purchase game content, but to barter for real-world items.

“The biggest traction is going to be collectible items” like comics and sports cards, predicted Zeevex Chief Marketing Officer Dean Gebert. The Atlanta/Palo Alto-based company has a seed-round valuation of seven figures, he added, and their retail distribution partner is InComm. Sounds like a great idea, if Zeevex can also partner with some popular games. Gebert tells me they plan to announce seven of those in coming weeks, so stay tuned.

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