European telecoms giant Vodafone (NYSE: VOD) is joining the app store gold rush. The operator announced today that it is providing developers with software that will allow them to create apps that will work across the myriad number of phones that its 289 million customers use. In the past, app developers had to configure their content on a phone-by-phone basis, making it time-consuming and difficult to get widespread traction.
Like Apple’s App Store, whose runaway success has kicked off the rush among its rivals to provide similar services, Vodafone will split the revenues from the sales with developers, who will get a 70 percent share, according to Reuters. Vodafone willl also handle the billing for the apps that will be charged directly to a customer
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