Broadband Content Bits: AOL Relaunch; In-Game Ads; Joost Movies Deal; Babelgum


imageNew AOL (NYSE: TWX) homepage: AOL today launches a beta of its new UK homepage, which hopes to draw in new users by adding links rivals’ email accounts and allowing them to see and add updates to IM accounts and social network updates from the homepage. The site was revamped as part of an expansion drive by AOL’s Mediaglow publishing division, which has also launched the men’s lifestyle blog Asylum and casual gaming site Flytrap Games in the UK.

In-game ads: UK consumers spent £1.9 billion on video games last year, but does in-game advertising work? Yes, according to Microsoft-owned game ad company Massive which commissioned Continental Research to conduct research gamers’ attitudes. It found that gamers’ average ad recall rate was 54 percent while 65 percent thought ads made games more realistic. Continental found the average gamer earned £22,000 and more than half posted reviews of products online.

Joost: Digital movie distributor Content Republic will be showing all its new releases on VOD platform Joost — for UK and German users only — as part of a “long-term” partnership. Films set for release on Joost include Lars von Trier’s The Boss of It All and Gunnin’ for That #1 Spot, directed by former Beastie Boy Adam Yauch.

Babelgum: Online TV platform Babelgum has won the web and mobile rights to show the full-length film Rage, which premiered at the Berlin film festival, from Autumn. The movie will be released in a series of episodes, coinciding with its cinema release across different territories.

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