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Kindle Store Now Optimized for iPhone Viewing, Better App Integration

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kindle1Amazon (s amzn) has been making moves left and right lately. Since the launch of the Kindle 2 in late February of this year, they’ve rolled out a number of interesting developments, including the release of the Kindle for iPhone app, the acquisition of popular e-book reader Stanza for the iPhone/iPod touch platform, and the recent release of the large-format Kindle DX. Today, they kept the hit train rolling with an update to their web-based Kindle Store that gives it a more iPhone-friendly formatting.

Now clicking “Get Books” in the Kindle iPhone app will take you to a shopping site nicely optimized for Mobile Safari, so you don’t have to squint and swipe around just to give Amazon your money. It definitely improves the user experience of book shopping, but I think that compared with some other iPhone-optimized site designs based on similar concepts (i.e., deviantArt‘s mobile site), they could still make further improvements to make the experience even more pleasant. Why not take a cue from the company you just acquired and build an integrated catalog browser into your app? Stanza will probably be keen to help you out, now that you own them.

Kindle for iPhone is the top e-book app in the U.S. store, having overtaken longtime leader Stanza prior to their purchase of the much smaller company. It’s still unclear what their specific aims were in acquiring Stanza, since they’ve yet to either offer Kindle content in the app, or give Kindle for iPhone users access to the titles they may have in their Stanza library. One thing is clear, though — Amazon is serious about the iPhone platform, even though they offer a competing device. Looks like they want their cake, and they want to eat it, too. We’ll see how that works out for them.

4 Responses to “Kindle Store Now Optimized for iPhone Viewing, Better App Integration”

  1. jimwagner

    This is great. Previously, you had to swtich to Safari to get books from Amazon. Now just clicking on “get book” takes you to a bright easy to read screen. I’ve found myself stuck sometimes wishing I had something to read and realizing I had failed to sync the book I’m reading on my Kindle and the Kindle whispernet is off. Now it would take only moments to choose and download a book. I kike it.

  2. From their recent moves, it is pretty clear that Amazon wants to dominate digital distribution, not just the hardware (a la Apple). With their acquisition of Stanza, they have now made pretty bold advancements into online music distribution, video, and now electronic books. I might even go as far as to say that they are platform agnostic. From other sources, it appears like they are taking a healthy share of any content related sales (at least in the realm of books and news material). More importantly, this strategy makes sense given their roots and the interest of their management. What will be interesting is if they can pull it off without turning into a Microsoft or Google.