Blog Post

Video: How The New York Times Is Reworking Content For Different Screens

imageLast week, NYT Media Group GM Scott Heekin-Canedy talked about how a “number of new display devices will be coming to market soon.” But a tour of the paper’s research and development group by the Nieman Journalism Lab shows that the NYT is also thinking about reworking its content for devices already on the market, such as netbooks. A smart move considering that 7.8 million netbooks are expected to be sold this year (penetration the Kindle will likely never reach, at least for the forseeable future).

The video, after the jump.

New York Times R&D Group: Newspaper 2.0 from Nieman Journalism Lab on Vimeo.