Storytelling Is Stuck In A Rut–What Publishers Can Do About It

Upendra Shardanand

Upendra Shardanand is the Chief Executive Officer and Founder of Daylife, which helps publishers add content without additional staff or engineering. He also co-founded Firefly Network, a spinoff from his work at the MIT Media Lab, and sold the company to Microsoft (NSDQ: MSFT) in 1998. Upendra was the founding partner at the venture firm The Accelerator Group, and was the Director of Technology at Time Warner (NYSE: TWX).

On the subway one recent evening, I saw straphangers reading news articles printed off the web. This tells me two things:

1. The commuter

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