NDTV Metronation Chennai Begins Soft Runs; Official Launch on May 16

image NDTV Metronation Chennai, a local news and features channel being run by a JV between broadcaster NDTV Ltd and Kasturi & Sons Ltd, the publisher of The Hindu, has done its soft launch and is on air for viewers in Chennai. This is the second channel in the Metronation franchise, which was conceived as a multi-city brand. Metronation Delhi, which was the first in the franchise, has practically shuttered in the meanwhile, remaining on air with reruns and stock footage. NDTV has said it is committed to reviving the channel if the economic climate improves and the channel becomes feasible.

“We did a soft launch a couple of days ago, so the channel has been on air for two days now,” said Rajiv Lulla, CEO, NDTV Metronation. “The official launch is on the 16th of this month. We have been introducing a new show every day, mostly features. We will start introducing news by the 13th,” he added.

ET Now from Bennett, Coleman & Co. Ltd was the other new broadcasting launch expected this month.

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