Walt Disney (NYSE: DIS) Studios Home Entertainment India, which handles the home video business of the entertainment conglomerate, has decided to break away from its long standing local partner Excel Home Videos and adopt the direct-to-retail model, where an in-house team will do the marketing and sales and bulk of the distribution. On the distribution side, larger accounts will be handled by the Disney team, while parts of the distribution will be still handled by Excel, a Disney spokesperson said.
Excel Home Videos has been handling marketing, sales and distribution for Disney’s home video business since 2004.
Tinkerbell, from Disney
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