Azuki Systems, a mobile video provider, has added $6 million to the Series A round it raised almost two years ago. The round, from Sigma Partners and Kepha Partners and company executives, is now worth a total of $12.6 million, with the company’s total funding at $13 million.
Azuki breaks up mobile videos into “snackable” clips with targeted advertising, and of course provides personalization and social tools (see a demo video below). However its customer list (at least the one made public) is pretty sparse: CBS MoneyWatch (s CBS), Go211.com and WheelsTV. Competitor Transpera has much more extensive adoption, with clients like MSNBC.com (s GE), The Weather Channel, MTV (s VIA.B) and Discovery (s DISCA).
Azuki president and CEO Jim Ricotta and chairman and co-founder Cheng Wu have a track record for selling startups, including ArrowPoint, Arris Networks and SightPath. It’s not clear they have another hit on their hands, but we shall see.