What Google Can Do To Make The Web Less Of A ‘Cesspool’

imageJim Spanfeller is president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.

After years of debate about the value of the near monopoly owned by the folks in Redmond, it would appear that this particular discussion is quickly moving south to the Googleplex. And from where I sit, appropriately so.

For some time there have been murmurings about the relative value generated by Google (NSDQ: GOOG) vs. the parasitical nature of its business model. In short, is Google being disproportionally compensated for what is fundamentally other people