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Will online video kill the TV star? That’s the question panelists tried to answer during the Video Advertising panel at Digital Hollywood. “The TV and movie industries have a value chain — grips, actors, screenwriters, etc. What do we do in our industry so it doesn’t get decimated like it has with newspapers or music?” asked Steve Robinson, president of video ad firm Panache.
Responses varied, of course, but the consensus was that there was no way the TV industry would survive in its current form:
The least optimistic was Kevin Yen, YouTube’s director of strategic partnerships: “Industries evolve, there’s consolidation and things change. We need to develop the economics that support this current model. We can