NBC.com Updates Mobile Video Ad Serving; Ties Online And Mobile System Together

NBC.com is revamping the way it serves mobile video ads. The new service, which is powered by Kiptronic, will use NBC.com’s existing web-based ad infrastructure, while the new tools will serve dynamic video ads and switch out advertisers via DART. The system will let advertisers buy, track and traffic ads and control placement using the same system they use for the general website. NBC.com

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