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Fever 104 FM Is A Profitable Operation, Says HT Media CEO

imageFever 104 FM, HT Media Ltd’s radio network that was launched in 2006 and is present in four cities–New Delhi, Mumbai, Bangalore and Kolkata–has broken even, HT Media CEO Rajiv Verma told employees earlier today during a live company-wide video address. Verma said this while answering a question from employees about the company’s new ventures such as radio, business daily Mint and the Internet business, according to a person who was present at the address.

S. Keerthivasan, CEO, HT Music and Entertainment Ltd, the broadcaster of Fever, confirmed the development. “Yes, Fever has broken even during the January-March quarter. Our strategy of focussing on the four most important radio markets has been vidicated and this has helped us break even faster than usual. The cost structure of operating in these four cities is commensurate with the revenue streams from these centres. We are poised to become the most profitable radio operation in the country in times to come,” he said. Fever has a strategic tie up with Virgin Radio. In March, HT Media received approvals to demerge the radio business from HT Music and Entertainment Ltd and merge the operation with itself.

Verma acknowledged the difficulties in the business environment but said the company was poised to grow strongly again once the downturn was reversed. The company will continue to invest in all the new ventures it had started.

On Mint, he said while expansion plans had been delayed by 6-9 months, now the paper will definitely expand at least into two new cities this year. We had reported this earlier.

The Internet business will take time to break even, Verma said, as India is not a mature Internet market. All these businesses will serve the company well in the future, he said, according to our source.

5 Responses to “Fever 104 FM Is A Profitable Operation, Says HT Media CEO”

  1. sunnynijhawan

    Sunny Nijhawan
    #37, Gobind colony, #House No:23, Gali No:1
    Outside Jundla Gate 3rd Floor, Govind Puri
    Karnal-132001(Haryana) Kalka Ji,New Delhi-110019
    M: 09896021062
    E mail:- [email protected]
    [email protected]
    Career Objectives:
    Intended to build a carrier with leading corporate hi-tech environment with committed & dedicated people, who will help me to explore myself fully, realize my potential, willing to work as a key player in challenging and creative environment.

    Educational Qualification:
    • M.A in Mass Communication and Journalism
    • P.G. Diploma in Advertising, Public Relation and Mktg
    • B.A. in Mass Commuynication and Journalism(67%)
    • 10+2 From C.B.S.E.(60%)
    • 10th From H.B.S.E. (77%)

    Computer Knowledge:
    • Intermediate Knowledge of Computer
    • Basic with Internet

    • Doordarshan Kendra, Jalandhar
    • Punjab Kesari, Jalandhar
    • All India Radio, Jalandhar
    • Attended RJ Hunt programme organized by Radio Dhamaal as a crew member
    • Worked with Dainik Bhaskar, Karnal as a Trainee

    Personal Skills:
    Hard working, coordinating, friendly, team working,
    willingness to learn, quick learning capacity

    Net Surfing, traveling……

    Personal Details:

    • Name Sunny
    • Father’s Name Sh. Krishan Kumar
    • Language Known Hindi, English, Punjabi
    • Date of Birth June 05, 1988
    • Marital Status Single
    • Sex Male


    Place: (SUNNY

  2. For starting companies or line of business, it is very hard to reach the break even point especially when it is time of crisis. It is a good thing for Fever that they made it this far. I'm pretty sure this one will continue.

  3. Forget about any new ventures from HT Media. They are struggling with MINT. Shobhana is really worried. That product is really not working out.

  4. lalit

    At the IPO time HT media chairperson told that they are going into other language newspapers also, 2-3 years passed but there is no development on that front. In India there is no slowdown, but companies taking disadvantage of the situation. Zee- Bhaskar joint venture DNA has started it's bangluru edition in slowdown only. If there is a will, there is away.