As websites begin to look at virtual goods as a way to offset weakening ad sales, money is flowing into that business. Virtual-goods startup Viximo has raised $5 million, according to Virtual Goods News. Investors include North Bridge Venture Partners and Sigma Partners. A representative did not immediately respond to an e-mail seeking comment. Viximo takes virtual goods — like virtual gifts or avatar costumes — created by outside contributors or its own staff and then distributes them across a network of partners, including makers of Facebook apps and online games. Contributors get a cut of sales.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_21d05e6b1d21138ab1d0d62fb4110c7d","wijax_a84b543c666a7396fbb811566ebbe051"]
{"source":"https:\/\/gigaom.com\/2009\/04\/30\/419-viximo-funding\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_2226af8f9d5f90246333fa156884753b","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2009\/04\/30\/419-viximo-funding\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_2226af8f9d5f90246333fa156884753b","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post