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Palo Alto, Calif.-based Booyah has officially confirmed that it has raised $4.5 million from the Kleiner Perkins Caufield & Byers iFund to create a game-like experience that is being described as a “playful life companion.” In October, it was first reported that the company had raised some funding. But today, the company gave a better description for what it was working on. In a release, Booyah said the concept is a mix between a multi-player online game and a social network. As with most companies that receive investments from the iFund, it will be aimed at the iPhone and iPod touch. The application is coming out this spring.
The start-up was founded by former games industry veterans Keith Lee, Brian Morrisroe and Sam Christiansen, who worked at such companies as Blizzard Entertainment, Activision (NSDQ: ATVI) and Insomniac Games. Booyah’s CEO and co-founder Lee: “Imagine that you could play life by pursuing and sharing your passions. Booyah motivates you and others through a mobile companion, everywhere you go. You become a part of an ever-expanding social experiment, inspiring you to challenge yourself and be better at your life.” Release.
The iFund has made several other investments, including ngmoco and Gogii, two mobile game companies, Pelago, which is creating the social discovery site Whrrl; and iControl, a company that enables users to monitor homes while away.