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In China, Baidu (NSDQ: BIDU) is the undisputed king of search, now controlling 60 percent of that market. But Credit Suisse analyst Wallace Cheung says its dominance will start to slip in the next few years, at the hands of Google (NSDQ: GOOG) and e-commerce site Taobao. In a report issued today, Cheung says Baidu’s share will drop from 59 percent in 2008 to 55 percent in 2009 and 51 percent in 2010. Meanwhile Google’s share increases from 23 percent in 2008 to 33 percent, and Taobao’s share runs from 1 percent to 11 percent.
Cheung offers a couple reasons for the changes in market share, which is after the jump.