@ LA Games Conference: Making Money From Social Games

imageVCs have been pumping money into social-gaming companies like OMGPOP and Zynga because the startups have figured out how to do what the social networks themselves mostly haven’t: make money from users directly, not just through advertising. Players across Facebook, MySpace and other networks have been gobbling up millions of dollars worth of virtual goods, and while actual figures are hard to come by, attendees at the LA Games Conference did shed some light on how they enticed users to pay (and play).

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