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Dish TV To Scour The Web For Customer Complaints, Introduces New Positioning, Pricing

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image Direct-to-home service provider Dish TV today unveiled a new brand positioning–Sabse Zyaada Entertainment–and introduced a new system of pricing, saying it was offering more channels for a lower price under a new three-tier system of bundling channels. Company COO Salil Kapoor said all existing customers will be moved to new plans and in most cases, they will have to pay less for more channels. Wherever the customer is having to pay more, prior consent will be taken, Kapoor said, responding to a question. “The customer will enjoy price protection till the time he makes the next recharge,” he added. The new categorising was not going to result in significantly higher ARPU (average revenue per user), but it was being done more to simplify the offerings, Kapoor said. Dish TV enjoys ARPU of Rs145.

The Essel Group company hopes to clock revenues of Rs1,250 crore this fiscal. It currently has 5 million plus subscribers with a monthly churn rate of 1% and hopes to increase the subscriber base to 7.5 million this year. The company had revenues of Rs740-750 crore (unaudited) for the previous fiscal and is already Ebitda-positive and will turn cash-positive in another three quarters, Kapoor said.

The Bombay Stock Exchange-listed firm will shortly launch a HD (high definition)-ready personal video recorder in the market.

In an interesting initiative, the company will monitor comments on blogs and consumer experience websites such as and for consumer complaints and act to resolve the complaint on its own. It’s a good idea for any company to listen to net chatter about its products and we will eagerly watch if Dish TV will commit more resources than its overstretched customer care division to proactively monitor and solve complaints on the net.

6 Responses to “Dish TV To Scour The Web For Customer Complaints, Introduces New Positioning, Pricing”

  1. Mukesh Juneja


    My dish I D No. is 01505562999. I loadged a complaint on telephone in last week your engineer has come and he has repaired set top box but since the channels are not searching properly.

    Plz sent your engineer once again to rectify the complaint,

  2. vishwjeetchatterji

    I was a dishtv dealer & supported this Co tomuch but, I FEEL Dishtv is not a relaible Co when they ignor dealer & erased dealer option from Web(TRADEPARTNER) they think that now they have no need dealer. I think this step will erase his busyness from INDIA. Now Dealer & consumer both have all option are open they can choose new opretor. IF dishtv manegment read this then think again on tradepartners option on web & make a relaible website. This website is not working today & this problem is raipdly repit. thanks.

  3. MohanK

    I totally disagree with Vijay, Dish is still have most pathatic services and lack of customer satisfaction. Untrained call centres executives confuses the customer and takes them somewhere else while interacting. After using their poor services for nearly 12 months; i am switching the service provider.

  4. every thing is good with you execpt your coustmer service they respond very late as well as sometimes give false information as compared tata sky.