Broadband Content Bits: People’s Music Store-Universal; BSkyB’s Green Button; Platform-A

imagePeople’s Music Store: Online digital music store creator People’s Music Store today signs a deal with Universal Music, its first major label deal. The agreement doubles its entire catalogue to 600,000 tracks. The business allows music fans to set up their own digital music shops selling music they like and sellers will now able to offer music from Amy Winehouse, Girls Aloud and others. The company says more than 1,000 stores have been set up so far.

Sky’s green button ads: Most people are familiar with using the red button on the TV remote, but the green button? BSkyB (NYSE: BSY) has revealed details of on-demand advertising, accessible to subscribers through their green button, which when pressed can record extended ad slots into people’s Sky+ boxes or flag it up on their EPGs. Consumers can also find out more about products and see extra video content such as mini episodes of narrative-based ads or behind-the-scenes, “making-of” footage. Warner Bros, McMillan Cancer Support and T-Mobile are among the first brands to sign up to the scheme. Release.

Platform-A: Affiliate marketing business, part of AOL’s Platform-A (NYSE: TWX) ad business network, has launched a Netherlands site. The business claims its affiliate sites and merchant ads already reach 8.1 million unique users in the country, 67 percent of the entire online users.

Perform: Digital sports rights holder Perform has signed yet another content deal, this time with FIBA, the world governing body for basketball. Perform will now be distributing live and VOD action to its partner sites across the world through a branded e-player as it does for sports ranging from football to equestrianism. Ad-funded 90-second clips, interviews and 150 classic games will also be available on FIBA’s own website.

Virgin1: Virgin Media’s flagship Virgin1 channel will increase the number of hours it broadcasts on Freeview next month and launch catch-up service, Virgin1+1. The channel is already available all day for Sky and Virgin Media (NSDQ: VMED) subscribers, Freeview only has the 12-hour peak-time output. From Mediaweek.

Faber and Faber: Book publisher Faber and Faber is extending the pay-what-you-like, digital download model pioneered by Radiohead with their In Rainbow album to a new book. What Price Liberty?, by Ben Wilson, can be downloaded as a .pdf file via — and readers can pay nothing if they want. The book is available online until June 4, when it priced at £14.99 in shops. From Brand Republic.

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